The Importance of Online Reputation Management

In the era of the internet it doesn’t take much to sink a persons reputation or a companies business. Literally one public relations snafu could lead to a storm of negative comments on social media, bad press, and a loss of business. This is largely the reason why online reputation management firms like Status Labs exist. However, the question begs to be asked: what happens when a reputation management firm has a crisis of their own. President and Co-Founder of Status Labs, Darius Fisher, decided to talk details on how his company overcame a potentially staggering PR disaster.

With the office being bombarded by the press and social media taking up arms, Fisher had to do what he could to bring a calm energy back to the office. He started by penning an open letter to his team detailing how he was going to get things right. Then he began to focus on an inner-office culture change. This started with getting the office more involved with local charities before moving into employee to employee changers. Status Labs began organizing team building activities as well as providing perks such as catered lunches and a ‘pets allowed’ policy.

Next up Fisher had to show that Status Labs was truly a changed company. This meant that business had to go on and Status Labs had to show where they were at. Since the incident, a few years ago, Status Labs has worked with over 1,000 different businesses and individuals around the world. Fisher’s move toward becoming more incorporated into the community paid big dividends as now the public and his own employees are much happier as a result.

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