The Strategies that Don Ressler Uses for Selling

With a company that is worth in the millions of dollars and a brand that has grown a lot in the time that they have been in business, it takes some skills to be able to try new things and to be able to do everything that you can for the business. Don Ressler has used some strategies that have made him a better businessman and have allowed him the chance to make sure that he can get everything that he wants with the company that he is a part of. Because of the way that things are going for the company, he used several different options for selling.

Don Ressler did everything that he could to make the brands popular. Since he had never had a big part of the industry, he had to do something to make people be able to recognize what he was doing and who was a part of the things that he was doing with the company. Since Kate Hudson was a huge part of Fabletics and actually worked to come up with some of the designs for the company, he decided that she would be the best option for the face of the company. She continues to be the face of the company and show people that she enjoys the brand at

The idea of convenience is something that has made all of the TechStyle brands able to perform when other companies are not able to perform on It is something that has changed over the years that they have been in business but it is still important for the companies to be as convenient as possible. Providing people with the option of a clothing and accessories company that offers a subscription service for people who need those clothes is something that Don Ressler knows is a great draw to the business that he owns.

To make things better for the companies that he works with, Don Ressler developed the TechStyle umbrella. Things like Fabletics and JustFab can fit under the umbrella and they are easy for people to be able to access according to By grouping them all together, Don Ressler has made it easier for people to get what they need out of the different industries that the brands are a part of. It also makes things easier for Don Ressler to handle the brands and to use teams that are able to be used for all of the companies.

Read more: Don Ressler, CEO of Fabletics by Kate Hudson- Our Interview

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