Whether you’re new to SEO or an experienced user who could stand an update, White Shark Media published an online article in September that could be of value to you. It’s reminds us of just how important the proper uses of keywords are in your search engine marketing strategy.
White Shark Media, a leader in adword strategy and SEO technique, emphasizes the words classify, target and dictate as being important in SEO strategizing. Classify the business you’re after, target the desired audience, then dictate the content of your website.
The methods of seeking higher positions in the SERPs have changed over time because search engines like Google have changed to presenting the very best result to the end user, not ones based strictly on keyword usage.
Some old-school SEO tactics are still in use. Keyword “stuffing”, for example, the outdated method of jamming as many keywords into the page title, content and meta description as possible regardless if it makes sense or not, no longer cuts the mustard.
The question these days should be how many times should you use keywords in a paper to improve your search position and still make reading sense. Use the following suggestions as a guideline.
First, be sure to place the keywords in the page title and the main headline.
Second, remember to include your meta description (HTML attributes).
Third, repeat the keywords at least two or three times in the page content. Any more than that and your article could fail to make logical sense.
Fourth, include your keywords in your images by making sure they are included in the ALT text and image file name.
Finally, re-read and edit your finished text. If the overuse of keywords makes it sound awkward, edit out the excess.
Another area of SEO strategy that is important centers around the correct choice of keywords. Use only the ones that are relevant and get results. Avoid the tendency to stuff. There are online tools to help in this area. Ubersuffest and WordStream are two sources that help find search terms and classify them by popular use.
Remember that keywords and queries at not the same thing. It’s important to recognize the difference. Keywords are specific terms. Queries are questions that ask the search engine in order to solve intent. Search engines are now able to target those intents and are not limited to key word searches.